It’s the 1980’s and Lockheart Industries is desperately looking for the next Pot Noodle idea; a way to make money where none has been made before. Designer air proves to be the marketing phenomenon of the decade, but as demand outstrips supply, Lockheart Industries plunders the Third World for resources. The world is starting to gasp, and only the biggest suckers survive. Ben Elton’s first play, this is a brilliant satire on big business, the media and product exploitation.